WGSN and Coloro join forces twice a year to launch the 5 key colours for each season. Working with them over the years, we’ve built a connection to this release in story and experimental work.
SS/24, A Window To The Future Of Colour
_
SS/24, A Window To The Future Of Colour _
For the SS24 release we unveiled an immersive online portal to dive deeper into the concept and story of the colours.
On the site, we gamified the experience of the colours. You could touch feel & play with the colour concepts themselves.
The experience rounded off in the creation of a video vignette for each, capturing all that took place on the site. Broadcast through a series of teasers on Coloro and WGSNs socials.
We went on to create a world for the colour of the Year too- Apricot Crush
Client Coloro and WGSN
Year 2022
Creative Direction Charlotte Tatham, Jordi Martinez
Production Akinna Aquino
Art direction, UX/UI, 3D animation, 3D asset creation Teyosh
Interactive Developing Jordi Garreta Duarte
Sound Design Sound Node
3D asset creation Caroline Vang and Marie Heissel
FW/21
Client Coloro and WGSN
Year 2020
Creative & Art Direction Charlotte Tatham, Jordi Martinez
Production Akinna Aquino
UX/UI, 3D animation, 3D asset creation ___
Sound Design ___